Did you know that digital marketing is going to be a $100 billion industry by 2022? That’s right – digital marketing is growing at an incredible rate, and businesses that don’t start preparing now are going to be left behind. As more and more businesses move online, the need for digital marketing strategies will only continue to grow. If you’re not sure where to start, don’t worry. In this blog post, we will discuss the fact you need to know about digital marketing in Malaysia 2022. We’ll also give you some tips on how to get started!
Malaysia’s Internet Penetration Rate Is Projected to Reach 80% By 2022.
As digital marketing becomes more and more prevalent, businesses in Malaysia are starting to take notice. To stay competitive, it is important to have a solid digital marketing strategy in place. By 2022, it is estimated that Malaysia’s internet penetration rate will reach 80%. This means that more and more people are online, and they are using the internet for a variety of purposes. When it comes to digital marketing, this is good news! As more people get online, there will be more opportunities to reach your target market.
To be successful, businesses need to focus on creating engaging content, building strong relationships with customers, and using data-driven insights to improve their campaigns. With the right strategy in place, businesses can tap into the massive potential of digital marketing in Malaysia.
By 2022, Over 60% Of Malaysians Will Be Using Smartphones
As digital marketing continues to grow, it is important to keep up with the latest trends. One trend that businesses in Malaysia need to be aware of is the increasing use of smartphones. By 2022, it is estimated that over 60% of Malaysians will be using smartphones. This means that digital marketing strategies need to be geared towards mobile users to be successful.
For example, you have to ensure your website needs to be mobile-friendly if you want to reach your target market. Mobile-friendly websites are easy to use and load quickly on phones, which makes them more likely to convert visitors into customers.
92% Of Malaysian Consumers Are Active on Social Media Platforms
As digital marketing evolves, so do the platforms that businesses use to reach their target market. Social media is one of the most popular channels for Malaysian consumers – 92% of them are active on social media platforms, spending an average of 3 hours and 20 minutes a day on social media. This is in line with global trends, where social media users are spending more time on their devices. This means that if you want to reach your target market, you need to have a strong social media presence.
To create a strong social media presence, it is important to post engaging and relevant content regularly. You should also interact with your followers regularly to build relationships and keep them engaged. By following these tips, you can tap into the massive potential of social media marketing in Malaysia.
Email Marketing Still Has a Response Rate of 38.8% In Malaysia
Email marketing is another digital marketing strategy that businesses in Malaysia should focus on. Despite the rise of social media and other digital channels, email marketing is still a highly effective way to reach out to customers in Malaysia. A study by the Malaysian Digital Economy Corporation (MDEC) found that email marketing has a response rate of 38.8%, making it one of the most successful digital marketing channels in the country.
So if you’re looking to do digital marketing in Malaysia, make sure your email campaigns are well-targeted and relevant to your audience. To create successful email campaigns, it is important to segment your list and send targeted messages. You should also personalize your emails as much as possible to create a connection with your subscribers.
78% of Malaysian Consumers Are Likely to Purchase After Viewing a Brand Video
Video marketing is another digital marketing trend that businesses need to be aware of. A study by We Are Social found that 78% of Malaysian consumers are likely to purchase after viewing a brand video. This is a significant increase from the year before, where only 59% of consumers said they were likely to purchase after watching a brand video. This opens up a lot of opportunities for businesses to connect with their target audiences through engaging video content. If you want to create successful video marketing campaigns, make sure your videos are creative and informative like including statistics in the video.
As mentioned above, Malaysians are more likely to purchase from brands that they have seen a video from. Therefore, businesses should focus on creating high-quality video content that will resonate with Malaysian consumers. Additionally, it is also important to ensure that this content is distributed across multiple channels so that it reaches the widest audience possible. When creating videos, make sure they are relevant and informative, and focus on telling a story rather than selling a product.
Summary
As digital marketing evolves, businesses need to be aware of the latest trends to reach their target market. In Malaysia, social media is one of the most popular channels for consumers and email marketing is still a highly effective way to reach out to customers. Additionally, video marketing is becoming increasingly popular and successful. To create successful digital marketing campaigns in Malaysia, businesses should focus on creating high-quality content that tells a story and resonates with Malaysian consumers. Additionally, it is important to ensure that this content is distributed across multiple channels so that it reaches the widest audience possible. By following these tips, businesses can tap into the massive potential of digital marketing in Malaysia.
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